Woody Creek Distillers, a craft distillery from Colorado, asked us to come up with a campaign that summarizes who they are. We created Willie Creeks. Creeks is William H Macy’s alter ego, a freewheeling musician who lives life with the same convention bucking attitude that's at the heart of everything Woody Creek does. After having a successful career back in the 70s (or was it the 60s) Willie's back to show us all how to age like a badass. We introduced Willie Creeks with his first video “Whiskey Dell” and a series of his “Lifeisms” those witty observations from a life lived to the last drop. Here’s to Willie taking on ageism. Cheers.
Executive Creative Director: Tyler DeAngelo Creatives: Ben Wallin, Eddie Barrous