What exactly is the “Cinnaverse"? It’s a place where absurdity comes to life, it’s a state of mind defined by your own interests and aspirations, where boredom doesn’t exists and individuality is the only rule. It’s where we go when we try Cinnamon Toast Crunch. Our target audience the Latine tween is obsessed with it, it’s where they go once they try Cinnamon Toast Crunch. How do we reach out to them and their parents while keeping in mind the broader audience?
Creative Director: Lance Ford Creatives: Chris Weiderman, Eddie Barrous