Buchanan's tasked us with creating a social responsibility campaign for Latin America and the United States where over consumption is a big issue. We found insights that Latinos do while drinking, those insights created our campaign's message Normal vs Impressive. The Impressive thing is saying no that extra shot, or helping your friend pull an Irish exit. The campaign is not out yet, but, it'll run in the United States, Mexico, Dominican Republic and Colombia.
Please email for password.
Credits:
Creative Director: Mauricio Galvan
Creatives: Ilia Isales, Eddie Barrous
Buchanan's tasked us with creating a social responsibility campaign for Latin America and the United States where over consumption is a big issue. We found insights that Latinos do while drinking, those insights created our campaign's message Normal vs Impressive. The Impressive thing is saying no that extra shot, or helping your friend pull an Irish exit.
Please E-mail for password. Creative Director: Mauricio Galvan Creatives: Ilia Isales, Eddie Barrous
