The Super Bowl is one of the most-watched events in the United States, both for the fierce competition and top-notch advertising that is customarily released.Our team noticed two trends surrounding the big game coming to fruition and soon found and opportunity for Tide.
Advertisers have made pre-releasing creative the standard, which provided us with the chance to not only plan around who will be in the Super Bowl, but tailor our creative to be hyper-relevant. After successful tweets Tide uncovered to the world the role social networking and multi-screen viewing have during this prolific game. We then realized that Tide had a way in to connect with viewers during this event and effectively bridge the gap between all screens.
Using a unique response creative development approach, readily available technology and an ingenious method of loading our content, we were able to share our message,“Tide Gets it Out” in the most cost efficient manner.